Our Work

The hallmark of our work is facilitating the exchange of cultures, ideas, and knowledge that leads to action.

We create spaces to promote mutual understanding between communities, facilitate cross-cultural dialogue on important issues, and promote cooperation among peoples of the world to achieve a common goal. It is in these shared spaces where change starts – connections are formed, knowledge is shared, and ideas turn into action.

Our Approach

Theory of Change

The driving force behind the Friendship Ambassadors Foundation has always been about changing the world for the good of humanity. Our Founder Harry Morgan set out to change perceptions people had about each other by “bridging people, cultures, and spaces.” Years later, our concert tours used the soft power of music to promote unity between nations. Today, The Youth Assembly is a unique platform for young people who want to change the world. Over the span of 60 years, a Theory of Change has emerged from our work, which will serve as the foundation that we will build upon.

Theory of Change

Connect and Engage

We seek to enhance understanding among people by bringing diverse communities together and facilitating the exchange of cultures, ideas, and knowledge.

Educate and Develop

We work with organizations to strengthen youth’s capacity by providing them with tools they need to become the leaders and changemakers of today and tomorrow.

Action and Impact

We promote and support the creation of innovative, efficient, and action-oriented solutions that address today’s global problems and projects that deliver impact at scale.

Our Flagship Program

The Youth Assembly

For over a decade, the Friendship Ambassadors Foundation has been championing youth leadership and development by spearheading a unique global platform for today’s young leaders – The Youth Assembly.

In 2004, FAF brought together hundreds of young leaders from different countries to inaugurate the first session of The Youth Assembly at the United Nations Headquarters in New York City. Rooted in FAF’s expertise in cultural exchange, The Youth Assembly aims to empower the next generation of leaders with opportunities to connect with like-minded peers, trailblazers, and influencers, develop global competence and critical skills, and transform their vision for a better future through innovative action.



Our Impact

From leading international, cultural, and educational exchange programs to promoting youth capacity-building and leadership at the global stage, FAF has touched the lives of tens of thousands of people from different cultures and backgrounds.

Our most notable alumni include prominent figures such as former United Nations Secretary- General Kofi Annan and former UN Youth Envoy Ahmed Alhendawi.

Through our Ambassador and Impact Facilitator Programs, our most active and well-connected alumni are mobilized to engage their peers to lead or take action in their communities and become part of The Youth Assembly.